“This digital world is what you make of it in the end.” ~ Ciara
Our Department has recently enrolled us in a Digital Academy–a series of 6 training modules aimed to equip us with the technical knowledge in communicating our brands through the digital evolution age.
An exercise, “A Day in the Life”, showed us how much of our digital footprints are imprinted on a regular day. From the time we wake up to our sleeping hour, we have at least 20 social media interactions, web searches, video streamings, and app usage everyday. I myself use Facebook, Twitter, Instagram, Netflix, Spotify, Snapchat, Youtube, Viber, Messenger, Waze, Swarm, RPGs like Pokemon Go, and of course WordPress on a daily basis. That’s a huge step from just absorbing brand promotions using ATLs even BTL activations. Mobile usage has increased to about 60% compared to website/desktop internet access to only 30%, while watching TV are only at 10% and still on a downtrend. More and more people crave for accessibility and convenience in social sharing networks, and this has greatly influenced not only the way we consume brands, but the way we lead our lives in general.
As a working mom, I admit that I have depended on digital activities to help juggle multiple tasks, ease workload and still maintain relationships, from the homefront to the office. Waze helps me get from home to office, or to summer ballet classes while avoiding the usual Manila traffic. Youtube helps me think of new recipes for lunch and dinner. Viber and Messenger helps me keep updated with friends that I don’t see as much as I used to. Netflix with wine at home is our new Fridate (and even Mondate or Tuesdate). Though I have yet to try Honestbee, these along with Zalora and Lazada are the kind of apps that also cater shopping and delivery convenience for the working moms.
While today’s work-and-family life demands that we fulfill obligations faster and smarter, digital applications have truly lent a helping hand for working mothers. However, we have to be careful on how and how much we use social media. Security must always be prioritized–especially in sharing pictures or personal information online. We must ensure that these privacy settings are in place especially on social media. We must watch carefully what our children digest through YouTube videos, lest they are chatted online by strangers or predators. We must be cautious in not looking at our phones too much, especially when on dates with our significant others or when on catch-up reunions with friends.
Think before you click, as they say. In this digital world, there are numerous applications that we are attached to that can create infinite dependencies. It is important to speak the digital language to know how these platforms may help us with the daily grind, but we should be wary not to let these technologies totally control our lives and our relationships in the long run.